Nestlé Purina Careers
Raising the bar for talent sourcing
Nestlé Purina Careers came to us years ago for help executing a social campaign. The successful results kicked-off a relationship that has now been in place for over a decade. Through the years, we have partnered with their hiring experts to leverage their employee value proposition and develop both internal and external messaging strategies. From social campaigns to posters, signage, identity systems, photography, and multiple website redesigns. We’ve helped them establish and maintain an employment brand that attracts top talent and communicates their core message, “We Stand Taller”.
#ed1c24
#f5f1e5
#a9a390
#4a4542
#36bbbc
#faa018
#b5bb35
#9b548a
Setting the Standards
Much of Nestlé Purina Careers’ branding was already established by their parent brand, Purina. But because they are uniquely positioned for talent sourcing, and not a consumer product brand like most of Purina, they needed to shift their branding a bit to better attract potential candidates.
While adhering to the Purina brand primary color palette, we supplemented it with vibrant accent colors to add a feeling of life and energy. We also established unique design elements and created an extensive set of icons that were used throughout their website and marketing materials to represent each of their departments.
We then created a thorough brand standards guide, both as a PDF and as a website, for easier updates and accessibility. Later, we built an online ‘toolkit’, which housed brand assets and served as a resource for their internal team.
Picture Purrrfect
Maintaining fresh photography is important to keep marketing materials from looking dated. Over the years, we have managed several photo shoots for Nestlé Purina Careers—shooting at their headquarters in downtown St. Louis, as well as their pilot plant and IT office.
Nestlé Purina offers a variety of career opportunities, and is made up of diverse, highly collaborative individuals—we set out to showcase this through their photography. We established an image style that depicts the authenticity of Nestlé Purina’s culture through real employees with positive expressions, their pets, and the collaborative work environment.
Daring to be
Bold
While researching competitors, we noticed that most career websites take a cookie cutter approach to their design and layout. While we wanted to keep things clean and easy for candidates to navigate, we also wanted to break the mold and demonstrate why Nestlé Purina is so unique.
We overhauled the website in terms of content organization and aesthetics. We worked through various architecture and wireframe iterations to establish a framework that was intuitive, and served up the right content at the right time. We then designed a collage-style layout, reflective of their iconic checkerboard mark. By juxtaposing imagery, video, quotes, and copy, we were able to showcase their people, core values, and ultimately, communicate why Nestlé Purina is such a great place to work.
before
after
Simplifying Complex Content for a Positive Candidate Experience
Nestlé Purina offers a wide variety of career opportunities, which can be overwhelming for potential candidates to explore. By grouping each role into larger, recognizable departments, and creating a custom icon to represent each—it allowed candidates to more easily see the options available. They could then visit dedicated pages with more information to find the right career fit for them.
We also streamlined their job feed by organizing available jobs in a way that is easy to digest. Our expert developers worked their magic to write complicated code that pulls information from job postings and offers candidates the ability to search and filter jobs by ID, title, department, and location. In addition, we added pre-filtered job feeds on each department page so users could easily see the jobs available for that specific department without needing to leave the page.
28.75%
Reduction in time
needed to find a job
What our client is saying…
Leverage has been a valued partner for several years. In fact, so much so, we really view Leverage as an extension of our team! While the agency has many strengths, what we appreciate most is their collaboration. We have direct access to Matt and Laura to share ideas and concepts, which as a result, the outcomes exceed our initial expectations. They are laser-focused on our business objectives and are not afraid to think outside the box. Throughout our relationship, we have never felt “nickeled and dimed,” which is so common with other digital agencies, but innovation is never sacrificed. They’re honest, creative, accessible and nimble – a true partner in every sense of the word.
JadeaManager, Talent Sourcing, Employment Brand Nestlé Purina Careers
Standing Taller to Attract Top Talent
When Nestlé Purina established a new Employee Value Proposition (EVP) we helped them promote their brand essence, StandTaller, throughout the company—both internally and externally. We established a StandTaller logo as well as designed posters, stickers, and signage to help spread the new messaging.
Each year, we also partner with the talent sourcing team to strategize a new recruitment campaign that centers around attracting current students and recent grads. This involves various updates to their website, as well as creating social marketing, email marketing, and print materials. We always strive to create a fresh look, but the underlying message stays the same—Nestlé Purina is a place where people love to work!
