Mama Lola’s Authentic Tortillas
A Fresh Perspective
Mama Lola’s specializes in making and distributing authentic, all-natural tortillas and other Mexican food products throughout the Phoenix, AZ area. They came to us in need of a full brand revitalization to give them a fresh look and better meet the needs of their growing customer base. After establishing their new branding, we applied it throughout various consumer touch points to create a consistent and cohesive presence. As the brand began to shift focus from foodservice to retail, we developed an actionable social marketing strategy to bring awareness to target consumers throughout the southwest and drive retail sales.
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After
Bringing the Brand to Life
We created a modern logo that also preserved the rich history that is so important to Mama Lola’s. We used a modern script typeface, which we modified slightly to give a nod to the original. Using textured lines to create an organic, authentic feel, we illustrated ‘mama’ to personify the company name. Keeping her minimalistic allowed the mark to be more relatable to a wider audience.
Building off of the look and feel of the logo, we illustrated icons and used them throughout the website, product packaging and print materials. As their product line continued to grow, we developed a systematic color palette to help customers more easily distinguish between products on the shelf.
Raising the
Standard
It’s no secret that when marketing a food product, one of the biggest selling points (or turn offs) is the photography. We had to make sure their tortillas looked as good as they taste! We directed a photoshoot to capture images that focused on the natural ingredients used to make their products, as well as detailed product shots to highlight the unique texture of their tortillas.
Incorporating this new imagery, we designed the website to mirror the fresh, authenticity of their products. By incorporating textured design elements and a modern typeface, it gave the site the organic, yet modern feel Mama Lola’s was hoping for.
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after
Reaching a New Audience
When Mama Lola’s first came to us, their primary audience was foodservice based customers—such as chefs and restaurant managers . As they continued to grow, they shifted focus to retail and their primary audience transitioned to the end-consumer.
To reach this new audience, we developed a social marketing strategy including a monthly content calendar and a paid campaign. With research in-hand, we focused on Instagram, Facebook, and Pinterest, as the main channels to generate brand awareness for organic posts—as well as LinkedIn for paid ads. We directed a photoshoot to build a library of images focused on at-home recipes & tips. Within just one short week of running their ad campaign Mama Lola’s saw successful results!
2X CTR
For Ads on Linkedin Compared to Industry Average
after only 1 week
Award-winning packaging design
Part of the shift to retail included designing new packaging across their entire line of products. We used vibrant colors to visually separate product categories and stand out on the shelf. Textured elements were incorporated to remain cohesive with the branding already established, but significant clear space was included so the product could be seen. In 2021, we received an American Package Design Award for this work.
Establishing A Brand Presence
We helped Mama Lola’s execute their new branding across a variety of touch points to build a consistent and recognizable brand presence.
What our client is saying…
Leverage has been instrumental in the growth of our Mama Lola’s brand having been in involved in everything from a complete redesign of our logo, website, marketing materials and CRM system. The team is extremely professional, responsive and energetic. As our company continues to grow, I fully expect Leverage to be a big part of our story.”
CoryMama Lola’s (Omnia Group)
