Greenhouse Foods
An eCommerce experience you ‘donut’ want to miss
GreenHouse Foods, a start-up based in California, came to us looking to create a fun, whimsical eCommerce experience to promote and sell their healthy donuts. We accepted the challenge and successfully designed and developed a full eCommerce website that combined bold, eye-catching visuals with playful animation. The site went on to win a 2021 Graphic Design USA Web Design Award.
Project Scope
Bringing the Product to Life
We created a website design that was as fun to look at as their donuts are to eat. Using animation to make the donuts ‘bounce’ into view and sprinkles ‘fall from the sky’ we were able to bring the product to life in an exciting way. We utilized an ‘icing-drip’ element to add interest and break up different sections of the page. The established brand colors, sea green and deep purple, were used strategically throughout to draw attention to key points of conversion.
Breaking Convention
We carefully considered the customer journey, ensuring the checkout process was seamless across all devices. Breaking convention, we strategically positioned the mobile navigation icon in the lower right, making it easy to tap with a thumb.
