Carleton
Powering Clarity for Impactful Results
Carleton is an industry-leading provider of consumer lending software nationwide. The financial solutions they provide are both nuanced and sophisticated. They asked us to revamp their website into a sleek and modern brand presence that more clearly communicates their complex solutions. Through thoughtful site structure, clear content organization, and purposeful design, we developed a tech-forward website that presents their solutions in a way that is both clear and engaging.
Project Scope
Complexity Made Clear
When auditing their existing website, we found that not only was their messaging complex, but each of their financial solutions were treated similarly visually—making it difficult to distinguish between them.
We created a visual system consisting of a custom icon and unique accent color for each core solution. This helps users easily recognize the solutions whenever they are referenced across the site. We carried this system through to the navigation menu, as well as the specific applications available within each solution.
By positioning clear ‘Request a Demo’ buttons throughout the site, made it easy for users to take action.
CarCalcs™ Suite
Loan Origination
Lease Origination
OriginationPlus
Student Lending
Mortgage
The Path to Smarter Lending
We created an animated purchase journey graphic to highlight how Carleton’s configurable solutions can fit within the process. This helps their audiences more clearly understand how they can effectively utilize Carleton’s solutions based on their needs, depending on where they fall within the process. By linking each solution icon directly to the solution page, makes the graphic not only informative, but actionable.
before
after
What our client is saying…
”Leverage has been a valued partner for several years. In fact, so much so, we really view Leverage as an extension of our team! While the agency has many strengths, what we appreciate most is their collaboration. We have direct access to Matt and Laura to share ideas and concepts, which as a result, the outcomes exceed our initial expectations. They are laser-focused on our business objectives and are not afraid to think outside the box.”
AndyMarketing Coordinator
Carleton, Inc.
